ABOUT
I design thoughtful digital experiences that make complex systems easier to use.
I’m Sr. Product Designer @ TD Bank Group with experience across banking, public service, startups, and digital product design.
My work focuses on simplifying complexity through scalable systems, thoughtful interaction design, and human-centered digital experiences.
Current Focus
I work at the intersection of people, systems, and technology to design experiences that are scalable, efficient, and human.
Enterprise Platforms
Designing scalable platforms and tools that support complex business and customer needs.
Digital Servicing
Improving digital experiences that help customers manage their finances with confidence.
Complex Workflows
Simplifying intricate processes through clear information architecture and user flows
Design Systems
Building consistent design languages and components that enable teams to move faster and design better.
Career Journey
2021 – Present
Enterprise Experience at TD Bank Group
Designing enterprise experiences across public sites, wealth management, and digital servicing platforms, with a focus on scalability, consistency, and customer experience.
2020 – 2021
Banking Experience Design at BMO
Designed authenticated banking experiences focused on servicing, usability, and helping customers manage their finances with confidence.
2019 – 2020
Designing for Public Services (IRCC)
Contributed to digital public service experiences that improved access to important government services for Canadians and newcomers.
2019 – 2019
UX / UI Design at Cozii Technologies
Worked closely with stakeholders to design rental and property management experiences, translating business requirements into user flows, prototypes, and scalable digital interactions.
2017 – 2019
Visual & Digital Design at CHG
Built branding, advertising, and digital experiences across web, marketing, and real estate platforms, forming the foundation of Bryan’s visual and interaction design background.
Education & Learning
A multidisciplinary background across digital design, communication, business, and product thinking.
BrainStation Toronto
UX Design Diploma
Product Management Certificate
Lakehead University
Master of Education
University of Toronto
Digital Enterprise Management
Sheridan College
Digital Communication Certificate
Outside of Work
Outside of work, I enjoys road trips, photography, coffee shops, and exploring thoughtful everyday experiences.
Focused on clarity, systems, and thoughtful digital experiences.
@2026 Bryan Li