UX Design Process

Working in Enterprise Design Teams

Design processes in enterprise environments are rarely linear. Much of the work involves alignment, collaboration, iteration, and balancing business, technical, and customer needs across cross-functional teams.

The notes below reflect a simplified overview of how I typically approach product design work within agile and enterprise settings.

Stage	Key considerations	Typical collaborators	Common activities	Typical outcomes
Defining the Problem Space Frame the problem around business objectives an d KPIs.	Do you know what the business objectives are, what problem is to be solved, and what the business KPIs are?	All members of the core agile team including but limited to: Product Designer Content Strategist Senior Manager Design Strategist Design researcher Product Owner Business Analyst Technology lead Business partners	Kick-off meeting Stakeholder interviews Customer research Competitor research Alignment/Design Thinking Workshops	Business objectives Business KPIs Problem statement ("How might we" statements) Research deck
Understanding Customer Needs Identify and align on customer goals, needs and motivations to help the team empathize with what they need to guide decision-making and resulting solution.	Do you understand who the end users are, what they need, how they behave, and what the benefits are?	All members of the core agile team including but limited to: Product Designer Content Strategist Senior Manager Design Strategist Design researcher Product Owner Business Analyst Technology lead Business partners Digital analytics lead	Customer journey mapping User interviews Analyze digital analytics (Adobe, Decibel, etc) Analyze qualitative research (prior UX research, NACCC reports, advisors, etc)	Journey map Empathy map User personas Summary of existing research Experience Guiding Principles
Exploring & Aligning Solutions Brainstorm solutions or ways to enhance a proven solution to ensure customer needs and business goals are met.	Do you have a range of ideas on how to solve it and have you explored them?	All members of the core agile team including but limited to: Product Designer Content Strategist Senior Manager Design Strategist Product Owner Business Analyst Technology lead Business partners	Brainstorm, refine and prioritize ideas based on problem statement Ideation & Co-creation workshops User flows	High-level designs /sketches User flows Conceptual prototype Research findings report
Validation & Iteration Happy path solution is prototyped and tested with customers to define intended experience	Experience Design team members take all of the input and start to do some exploration and prototyping.	Product Designer Content Strategist Design System team (consultation)	Create concepts and /or high-level, happy path prototype(s) Conduct user testing	Concepts and/or Prototype (s) User testing results

Help resource / link

Frame the problem

Empathize

Ideate & Co-Create

Agile delivery

After the design process, teams will move into delivery. I will work with the agile team to define the MVP, define, test and iterate on the experience, and release.

Stage	Key participants	Activities	Outputs
Define MVP Team defines the Minimum Viable Product (MVP), creates and sizes the user stories and puts them into the backlog. The backlog for the first few iterations is refined.	All members of the core agile team including but limited to: Product Designer Content Strategist Senior Manager Product Owner Technology lead Developer Business Analyst	Scope & requirements definition Backlog refinement Design System assessment Deck for share-out Collaboration wall	User stories and story map Refined backlog Insights + Guiding principles
Release Monitor When the product/service has enough value, it’s released to customers.		Monitor performance

Focused on clarity, systems, and thoughtful digital experiences.

@2026 Bryan Li